Director of Latin tunes, Pandora Media
Azucena Olvera Vidaurri
Director of Latin talent and marketplace relations, SiriusXM and Pandora
In 2021, Pandora released Satélites, a new written content initiative intended to “highlight the future generation of inventive protagonists and innovators in the course of ‘satellite’ regions of Latin America, the U.S. and the Caribbean like Colombia, Panamá, the Dominican Republic, Puerto Rico, Cuba and Argentina,” states Juárez, 42. The streaming service turned its El Pulso general performance sequence into digital events throughout the pandemic and offered distinctive content material from artists like Maluma and Negative Bunny. Meanwhile, its sister satellite radio platform, SiriusXM, has also rapidly expanded its Latin articles with new hubs and channels.
The most significant situation dealing with Latin songs: “Representation of the range of Latin American society. The much more that we truly normalize, rejoice and amplify the diversity of our attractive Pan-Latin American tradition, the better off modern society will be.” – Juárez
Head of written content and sector relations, Americas, Deezer
In a aggressive streaming subject, Mendoza, 46, recruits stars to produce unique content material that aids Deezer, an early entrant in many Latin American nations around the world, contend in opposition to Spotify and Apple New music. Amongst the most notable Dezeer Originals is the podcast Atrapados, supplying a “stellar cast” of voice actors and sound style and design to look at the physical and psychological results of confinement during the pandemic, states Mendoza. For Reggaeton Acústico, a Deezer Originals audio album, Deezer produced acoustic versions of hits by Camilo, Reik, TINI, Justin Quiles and Pedro Capó. “This task proves there are potent voices and lyrics at the rear of some of today’s most common reggaetón music,” he says.
The most essential challenge experiencing Latin music: “As Latin tunes gets a lot more mainstream and international, it’s also really quick for emerging subgenres to get grouped alongside one another beneath a person Latin style, when in actuality there are so many community flavors and subgenres that make Latin music distinctive.”
Taking care of director, Latin America, Spotify
Juan Manuel Rótulo
Head of editorial, Latin America, Spotify
Head of U.S. Latin, editorial, Spotify
Spotify is “the greatest driver of profits for the recorded-songs industry in the Latin marketplaces,” says Nygren, 48, who oversees the Latin American region for the streaming system. Rótulo’s workforce curates vital playlists, which includes Mansión Reggaetón, the regional Mexican-concentrated La Reina and Brazil’s Esquenta Sertanejo. Vázquez leads the U.S. Latin editorial group at Spotify accountable for playlists like ¡Viva Latino! and Baila Reggaeton, with around 10 million followers each individual. Spotify continues to bolster its Latin footprint, with the Latin American location now symbolizing 22% of the streaming service’s month-to-month lively customers and 20% of its subscribers, while Puerto Rican superstar Lousy Bunny was the most streamed artist on the platform in 2020, the enterprise reviews. It was a “true testomony to the energy of followers that simply cannot get adequate of Latin audio and the muscle of Latin marketplaces,” claims Nygren.