San Antonio, Texas — The scent in the Lada Ladies food truck moisturizes your mouth. For a moment your senses are brought to Mexico, but then you realize that this food fusion goes beyond that.
Enchilada has always occupied a special place in the hearts of Elaine Lira Dean and her sister Sandra. They are co-owners of Lada Ladies. When they opened the Lada Ladies Food Truck, they knew that their business needed to tell their story.
“So we took in traditional enchiladas, started making bowls, started making plates, and started quesadillas with sauce. Everything is food truck enchilada style,” said Lira Dean. Being Mexican-American, our parents were born here, but they were born in Mexico. Our parents grew up to grow up and become more American. They were told not to speak Spanish, go to school, educate themselves, read, learn how to read. I didn’t like to speak Spanish. We didn’t learn Spanish until we grew up. My sister learned it while cooking in the kitchen with Rhein Cook, who only speaks Spanish. Hit us like we do, why are we erasing this? If anything, we should promote it, we should not hide or look down on it. “
Mexican taste by American recipe. American style Mexican classic. Two languages are highlighted in one menu.
“I think it has that history and I think it grew with them, but it incorporates the variety of Mexican food and its American part,” said Rila Dean.
Lada Ladies is just one example of thousands of Hispanic businesses across the country, introducing their culture to the community.
The latest estimates from the US Census 2019 Business Survey show that Hispanic-owned businesses account for approximately 5.8% of all businesses. Their annual income was estimated at $ 455.6 billion and they had about 3 million employees.
“You can learn a lot from each other. You can learn the American way and the Mexican way,” he said.
San Antonio shows what can happen when a city embraces culture in it.
“San Antonio is known for Hispanic culture,” said Lira Dean.
Emma Hernandez of the San Antonio Hispanic Chamber of Commerce states that cultural fusion helps cities form their own identities.
“What we want to set an example for the whole country is to really make sure that Hispanic businesses, Hispanic companies and Hispanic communities are mainstream.” Hernandez said, “They don’t just sit down. It’s also a dining table. ” The nature of the city. “
“It’s accepted here, so I don’t know what San Antonio would be if it were gone,” Rila Dean said.
San Antonio is an exception. While 5.8% of US companies are Hispanic, Hispanics make up nearly 20% of the country. This is another reason why such families take their work seriously.
“We are very proud to be Mexican-American entrepreneurs. It’s not just food trucks. There’s a story, and there’s a reason we do things.”
“Everyone wants to be attentive to each other and make sure their neighbors are successful, and I believe they have all the resources they can get from Hispanic culture,” Hernandez said. increase.
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